About Me
I am a passionate builder of bridges—between people, ideas, and generations.
With more than two decades of experience across youth engagement, digital creation, and strategic communication, I specialize in making complex ideas accessible and empowering young people to shape their future. My career spans government, non-profit, education, and private sectors, always with one common thread: creating meaningful connections that drive change.
Multilingual and multicultural, I thrive in dynamic environments where innovation meets impact, and where every project is an opportunity to make a difference.
I was born 27th August 1979, in Luxembourg.
📍 Luxembourg | 🚗 Driver’s License B | 🌐 [LinkedIn]
Professional Experience
Ministère pour l’Égalité des genres et de la Diversité
Attaché “Égalité dans l’éducation” | 04/2019 – Present
- Develops and implements educational programs and digital tools promoting gender equality among children and youth.
- Designs workshops and content for both online and offline platforms, ensuring engagement and impact.
- Leads project evaluation and improvement initiatives for maximum outreach and effectiveness.
In this role, I’ve had the privilege of shaping educational initiatives that go beyond simply informing—they empower. My mission is to foster equality among young people, tackling topics like gender stereotypes, discrimination, bias in AI, and the role of social media in identity formation. To do this, I’ve developed and led a wide range of interactive workshops, reaching children and teens aged 8 to 20 through formats that adapt to their reality—from classroom activities to outdoor creativity sessions like “City-Lights,” where kids imagine inclusive cities powered by solar energy and critical thinking.
Beyond the content, I take pride in the delivery. I create all my own visual materials, maintain several websites, and build digital tools to engage both young people and educators. My work doesn’t stop at design—I also ensure that materials are accessible and inclusive, that messaging respects and reflects diversity, and that everything we offer is evaluated for impact and constantly refined.
I’ve established long-term workshop programs in schools, particularly during MEGA Weeks, where I return annually to the same classes, following their progression and deepening the discussions year by year. My goal? To spark awareness early and build resilience over time—so that by the end of primary school, each child has engaged with all key equality topics at least once.
At the same time, I’ve stepped into the role of Data Protection Delegate for the ministry. I’m currently building a full register of how we handle data across our operations, defining who collects what, for which purpose, and how long it is retained—training staff along the way to ensure compliance and trust.
Conférence générale de la jeunesse du Luxembourg (CGJL)
Chargé de mission CNEL | 09/2018 – 03/2019
- Coordinated youth representation initiatives and policy discussions.
- Strengthened relationships between stakeholders to enhance youth participation in decision-making.
During my time at the CGJL, I worked at the heart of youth advocacy and civic engagement. My primary mission was to ensure that the voices of young people were not only heard but meaningfully integrated into national policy discussions. I coordinated with local student councils, supported young delegates in preparing for the National Student Council that brings together youth representatives from across the country.
What made this work special was the space it created for young people to express real concerns—whether about mental health, climate change, or education—and to see that their contributions could influence change. I also built bridges between institutions and young participants, helping stakeholders understand the importance of co-creation, not just consultation.
This short but intense experience gave me deep insight into political education and reinforced my belief in youth as powerful agents of transformation when properly supported.
Centre Information Jeunes (CIJ) Asbl
Deputy Director – Public Relations & Communications | 09/2009 – 09/2018
- Led PR and communications, increasing public outreach through redesigned digital strategies.
- Managed external partnerships and sponsorship agreements, optimizing funding for youth programs.
- Successfully streamlined print and online publications, reducing costs while increasing engagement.
- Spearheaded website redesign and digital transformation efforts, resulting in improved accessibility for young people.
For nearly a decade, I played a key leadership role at CIJ, Luxembourg’s primary youth information center. My focus was on making sure young people had easy, clear, and youth-friendly access to essential information about their rights, education, employment, housing, and mental health.
I oversaw all public relations and communication efforts—developing strategies that resonated with a diverse youth audience in multiple languages. I modernized our outreach through digital platforms, social media, and events, which significantly boosted CIJ’s visibility and relevance in a rapidly evolving information landscape.
I also coordinated our publications and annual campaigns, negotiating content with partners and managing relationships with the media. My background in web development came in handy: I redesigned our websites and ensured they were easy to use, inclusive, and accessible across devices.
Beyond communications, I was deeply involved in internal management—contributing to team development, securing funding, and coordinating partnerships. This role taught me the value of being both visionary and hands-on.
EF Education First Sàrl
Country Product Manager | 05/2008 – 09/2009
- Developed customer service and marketing strategies, enhancing sales efficiency.
- Established and optimized the Luxembourg sales office, implementing best practices from global branches.
At EF Education First, I was entrusted with building a local presence for one of the world’s largest international education companies. My mission was twofold: to manage and grow the Luxembourg market and to deliver a customer experience that reflected EF’s global standards while adapting to local expectations.
I set up the Luxembourg sales office, developing customer service processes from scratch and ensuring that each client journey—from first inquiry to post-trip follow-up—felt personal, efficient, and inspiring. I was responsible for direct sales, marketing initiatives, school presentations, and promotional campaigns, all aimed at opening new horizons for young people through language travel and international exchange programs.
Beyond sales, I was an advocate for cultural learning, encouraging parents, students, and teachers to see international experiences as an investment in personal and professional growth. Working with a global brand sharpened my skills in brand adaptation, cross-cultural communication, and agile project management.
This experience cemented my belief in the power of education to broaden minds—and taught me how to make global ambitions resonate locally.
Other Experience (1998–2008)
- January 2006 – April 2006: Service800 – Service Agent
- December 2002, 2004, 2005: Librairie Clees-Meunier – Sales Assistant
- October 2002 – December 2002 Utopia SA – Assistant Cinema Manager
- 2002 Ministry of Education of Luxembourg – Freelance web developer
- 2001 – 2002 Lycée de Garçons Luxembourg – Web Design Tutor
- 1999 to 2000 XS-Club SARL – Events Promoter
- 1998 – 2001 LBM – Culture and Sports coordinator
My professional journey began in 1998, when I joined LBM as a Coordinator for Culture and Sports. This first experience already reflected what would become the heart of my career: making education, sports, and cultural activities accessible to young people and communities. It taught me early on how to manage projects, organize events, and foster collaboration among diverse groups.
In the early 2000s, while studying, I expanded into the digital world. I worked as a Freelance Web Developer for the Ministry of Education, developing educational websites at a time when digital transformation in schools was still in its early stages. Sharing this passion, I also became a Web Design Instructor at the Lycée de Garçons Luxembourg, where I had the pleasure of teaching the next generation of digital natives.
Parallel to this, I entered the cultural scene as an Events Promoter for XS-Club SARL, organizing parties and concerts that demanded creativity, marketing savvy, and a sharp understanding of youth culture.
As my studies advanced, I joined Utopia SA, working as an Assistant Cinema Manager. Managing cinema operations on busy nights helped me sharpen my leadership skills, taught me the value of calm under pressure, and deepened my love for cultural industries.
Toward the end of my studies, I diversified into retail and customer service. At Librairie Clees-Meunier, I worked as a Sales Assistant, connecting clients with the information and literature they needed. Later, at Service800, I strengthened my service skills, learning the nuances of customer satisfaction in a more corporate environment.
These experiences—from culture to technology, from education to customer relations—created a strong, versatile foundation that I carried into my later leadership roles.
🌟 Reflection:
From the very beginning, my work has been rooted in communication, innovation, and the desire to make meaningful connections. Whether in a classroom, a cinema, a concert hall, or an online platform, every step added to the philosophy that drives me today: bringing people and ideas together to build a better future.
Pro Bono & Community Engagement
- 2020 – 2023: Alderman to the Commune of Helperknapp
- 2017 – 2020: Council member to the Commune of Helperknapp
- 2014 – 2015: Cartes Blanches on RTL Luxembourg
- 2014 – 2017: Parent association Boevange/Attert
- 2016 – 2017: Parent representative at the School Commission Boevange
- 2016 – 2024: Different consulting commissions in the Helperknapp municipality
- 2014 – 2019: Comité Alstad
- 2013 – 2014: Young Drivers asbl
- 2014 – 2020: Production of agendas on behalf of teaching bodies from several communes
Education – Learning as a lifelong strategy
Throughout my academic journey, I sought more than just degrees—I pursued ideas, systems, and tools that could empower people and organizations to grow.
After completing my Baccalaureate (Section D – Mathematics and Sciences) at the Lycée de Garçons Luxembourg, I was determined to continue my education internationally. Keen to combine technical thinking with a broader societal impact, I enrolled at the Open University, where I earned a Professional Diploma in Management. Balancing work and study taught me early on the discipline of applying theory to real-world challenges—something that remains a trademark of my work today.
My passion for strategic communication and branding then led me to London. At the London Metropolitan University, I pursued a Bachelor of Arts in Marketing. I focused my research on the typology of customer service strategies, laying the groundwork for what would later become a central theme in my career: designing human-centered experiences.
Building on this, I completed a Postgraduate Diploma in Marketing at Kingston University, where I specialized in competitive strategy. My final thesis, “Creating Competitive Advantage through Delivering an Un-Optimal Level of Customer Service,” explored how brands could distinguish themselves not just by perfection, but by authenticity—an idea that continues to shape my professional philosophy.
This academic path, crossing management, marketing, and human behavior, mirrors the interdisciplinary approach I bring to every project today: strategic yet creative, structured yet deeply human.
Kingston University, UK | 2006 – 2008
Postgraduate Diploma in Marketing (PGD)
- Focus: Marketing Research, Strategy, and Communications
- Thesis: Creating Competitive Advantage through Delivering an Un-Optimal Level of Customer Service
London Metropolitan University, UK | 2004 – 2006
Bachelor of Arts in Marketing (BA)
- Thesis: Typology of Customer Service Strategies
Open University, Professional Diploma in Management (Prof. Dip.) | 2002 – 2004
Lycée de Garçons Luxembourg, Baccalaureate, Section (D) | 1998 – 2001,
🌟 Reflection:
Education was never an end point for me—it was the launchpad. It equipped me with critical thinking, international vision, and the agility to adapt across industries and generations.
Skills – Turning Ideas into Impact
Over the years, I’ve built a versatile skill set that blends strategic thinking, hands-on creativity, and deep cultural sensitivity. Here’s what I bring to every mission:
🛠 Digital Creation & Technology
I’m fluent in the digital language of the modern world. From building websites (HTML, CSS, basic JavaScript, WordPress) to optimizing online visibility (SEO fundamentals), I create platforms that are not only functional but engaging and accessible. I also work confidently with open-source tools like Inkscape and GIMP for graphic design needs, allowing full creative independence without heavy reliance on external agencies.
🛠 Communication & Storytelling
Communication isn’t just about speaking—it’s about crafting stories that resonate. I specialize in multilingual content development (French, English, German, Luxembourgish), adapting messaging to diverse audiences while staying authentic and inclusive. My background in public relations, campaign strategy, and youth engagement ensures that every project I touch connects on both an emotional and practical level.
🛠 Project Management & Strategic Leadership
Years of project leadership have sharpened my ability to plan, execute, and evaluate initiatives systematically. Whether developing workshops, managing communications teams, or leading data protection projects, I work methodically and always with an eye toward sustainable impact. I’m a natural problem solver and bridge-builder, working comfortably across sectors and generations.
🛠 Multicultural Fluency
Having studied and worked in Luxembourg, the UK, Belgium and across international networks, I thrive in multicultural environments. I’m not just fluent in languages—I’m fluent in cultures, able to navigate the subtle dynamics that make collaboration meaningful, respectful, and effective.
🌟 Reflection:
Whether it’s launching a new platform, reshaping a communication strategy, or empowering young people to see their full potential, my skills are tools—and the real craft is knowing when and how to use them to make a difference.
Skills at a Glance
- Digital Creation: HTML, CSS, basic JavaScript, WordPress, SEO, Inkscape, GIMP
- Communication: Multilingual (fluent in FR, EN, DE, LU; basic understanding of IT, PT and ES), Content Development, Public Relations
- Project Management: Strategic Planning, Workshop Design, Team Coordination, Evaluation
- Leadership: Youth Engagement, Community Building, Inclusive Strategy
- Data Protection: GDPR Compliance, Data Registry Management, Staff Training
- Cultural Agility: Multicultural Collaboration, International Experience
Interests
Cinema & Film Industry | Culinary Exploration | Sports: Sailing, Tennis, Snowboarding
